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The Differences between Video Art & Commercials

Video Art

Now let us start things off by learning the definition of video art. Video art is an art form which relies on moving pictures in a visual and audio medium. It has been existed since the late 1960s  and early 1970s  as new consumer video technology became widely available and not limited to corporate broadcasting. Named after the original analogue which was commonly used to record in the early years. They started exploring more as the digital recording equipment became more advanced , they are able to find a new way of expression.

Initiated by such experimental artists as Andy Warhol, Wolf Vostell, and Nam June Paik. Later , it was known that a lot of other artists experimented on video arts too.
Commercial

While a commercial purposes is to attract consumers/sending informations for their consumers. It's a lot different from video art. Commercials are usually straightforward with their intention and basically anyone can tell that they're trying to promote something or trying to share information with us. In simpler words , if the usage of something is part of the process of you making money, then it's generally considered a commercial use. If the purpose of the site is to, through some means or another, directly or indirectly, make you money, then it's probably commercial use. Commercials helps to sell their product to the the consumers and gain more consumers and support. Some commercials are cultural, political, religious based on the aspect of the message they want to send out.

In conclusion , video arts and commercials are two very different things. Although they uses the same medium but the intention and thoughts behind it are the complete opposite. However both of them are important in our lives because you basically can't escape from these two. We are usually attracted to both of them depends on the situation itself.

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