In this entry i'll be sharing about the basic theories of environmental design and how we it have a greater impact than we thought on about the engagement between the brand and the audience. There is a total of 8 basic theories which are; Space, Forms, The Flow, The Material and Surfaces, The Print Elements, The Screen Elements, The Human Elements and last but not least The Technologies. I'll be explaining briefly on each of these aspect. Space; there's a total of two category in space which is a functional space and a common space. A functional space acts as an area that is designed specifically to conduct activities to achieve a special goal or objective, for example a kiosk giving out free samples of their beverages the purpose of the kiosk is giving out samples and that area is their functional space. It is also worth noting that providing a smooth and optimal traffic flow is one of the functional space fundamentals. The next in line is common space. Common sp...