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Complete Progress for Assignment 1

So we started working on our first assignment and i worked on the successful examples of e-marketing. I looked up for a few but decided to choose Uniqlo's Unlocking the Power of Clothing campaign and we agreed as a group to proceed with this digital campaign by Uniqlo.

For this campign i worked more on the research part, like finding the info needed for each segments like what made it successful and what can we learn from it. Besides that me and Kesavan also worked on the SWOT analysis for our own company Merci Bouquet. We discussed on each parts of the SWOT and tried to find important keywords that can be relate back to our brand. Our strength is that we're providing an encased terrarium upon each purchase to further stand out in the market.

We worked together on the KPI's during class on week 4 and we decided that we will mainly focus on Facebook and Instagram as our social media platform to advertise our brand. These will also be the platforms we are planning to be the most engaging with our target audience.

Besides that, i worked on the strategy part of our brand which is basically our brand's unique selling proposition and the image that we want to promote. Our brand has a uniqueness to it that we're also providing custom personalized terrariums with each purchase of flowers so that the flowers will last longer and wont easily dies out. This makes it easier for our target audience to take care of the flower.
I figured that the engagement and content strategy approach of our brand would be through Facebook and Instagram, we would post on these platforms every 2 days so that we can keep in contact with our target audience. We will post pictures of the flowers, how to take care of them properly and tips and tricks like how to decorate your terrariums. Besides that we will also create a website with the purpose of selling our flowers online.

Here are some of the things that we worked on.

Brand Identity Prism


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