So this blog entry is to show all of the work I've done for this subject's project. Mainly the second project because ive already covered the first one in a previous blog entry.
So for the 2nd project im in charge of managing the social media for Instagram and the copywriting for each post. While it might sound easy but honestly it is more than that because it has to appeal to the target market through the captions and engaging enough for the consumers to buy our products and share it with their friends so we can further increase brand awareness.
This is our Instagram page.
Besides being the copywriter for the post i also double check the post before posting it and do changes where i see fit such. e.g the pictures posted on Instagram were all double checked by me before posting to avoid any grammar errors and more appealing to the consumers.
Sometimes i lose track of how many pictures needs to be posted every week but i'll try my best to keep it updated with content so that people can engage with the brand. Although, it does pose quite a bit of challenge because i don't personally have the products so i have to rely on Iskandar for the pictures since his dad provides the actual service.
However, i do create my own content for our Instagram page such as the tips to take care of flowers/valentines quotes and the promotional push for valentines.
Besides that i'm also in charge of the Email Direct Marketing which im using Mailchimp to design the EDM. At the moment i am unable to provide the picture for it as it is not done but i'll be sure to finish it a.s.a.p as we only have about a week left for the final presentation.
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